In today's fast-paced and interconnected world, e-Commerce has empowered industries globally. In the initial, developing period, the sector played a pivotal role in transforming the air freight sector, bringing efficiency and streamlining operations. Moreover, with the recent developments, the reliance on intermediaries has reduced manifold. In this blog, let's explore how e-Commerce has empowered cargo airlines.
Increased Speed and Efficiency
During the pandemic, customers shifted to ordering consumer goods online, leading to a rise in the e-Commerce sector. Additionally, the expectations of end-consumers for fast and on-time delivery increased post-pandemic, leading to a growing demand for Air Cargo services. With the emphasis on speed, transparency, and delivery, e-Commerce businesses preferred Air Cargo services over others.
Increased Global Connectivity
Airlines go beyond borders to improve connectivity and reach of e-Commerce businesses. Furthermore, the increased global connectivity has opened up several business opportunities and allowed freight forwarders to grow and expand virtually in the digital era.
Supply Chain Optimisation
In e-Commerce, efficient supply chain management is essential. Also, in the Air Cargo sector, the digitalised process of First-to-Last mile delivery reduces inventory costs and risks associated with supply chain optimisation. Moreover, the smooth movement reduces the risk associated with disruptions, such as natural disasters or geo-political issues affecting specific regions.
Real-Time Tracking and Transparency
With the advent of digitalisation and the growing e-Commerce sector, tracking and monitoring have become crucial for improved visibility. The consignee can easily monitor the status of the cargo at every step, fostering transparency and enhancing customer experience.
In an interview with Cargo Talk, Gautam Mandal, our Director- Digital Transformation, highlighted how our latest brainchild- Octoloop, "promises real-time booking and instant confirmation, ensuring a transparent transaction process."*
The Air Cargo Industry is investing in sustainable practices and contributing to reducing the environmental impact. The e-Commerce businesses are taking conscious steps by selecting eco-friendly Air Cargo carriers, adapting to growing consumer demand for sustainability. Over time, sustainable aviation fuels (SAF) have also gained popularity, encouraging the need for a greener environment.
Auto-Constructed Routes and Rates
To increase revenue and meet the growing demand, cargo booking platforms provide auto-constructed routes from one destination to another with real-time prices. In addition, this allows e-Commerce businesses to streamline orders, opting for affordable airline price options.
Enhanced Customer Experience
e-Commerce platforms utilising Air Cargo services provide buyers with a smooth and convenient experience. Consumers can receive real-time shipping updates, choose from various delivery options, and enjoy faster delivery times. This improved customer experience leads to higher customer satisfaction and loyalty.
The Air Cargo Industry has also empowered e-Commerce to become a driving force in the global economy. In the digital era, both sectors have a dynamic partnership, increasing efficiency and fulfilling the expectations of the customers. As technology continues to evolve and logistics become even more advanced, e-Commerce and Air Cargo will remain at the forefront of shaping the future of global trade and commerce.
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